Al Mada Dessati Studio
2023Sector
Capital Fund
We spearheaded the gearshift for Al Mada group by delivering a global brand for this €100,000,000 fund in Morocco. As a heritage brand, it needed to showcase it's distinct vision in a clear and bold way. The main challenge was creating a brand that connected the dynamism of the next generation with the legacy of it's history.
We leaned into the concept of elevation and looking ahead. Born from the horizon, this is a brand that is both very grounded, with strong roots in Africa’s heritage and culture, yet looking upwards towards to the ground-breaking future we can create. Striving to dream big and remain future focused.
AMV is committed to creating a culture of alliance and innovation, where ideas become world-changing technologies and ecosystems. As such we developed a brand that will not ony stand the test of time but be an icon in the future. With motifs inspired by the Moroccan horizon and blaze orange of the sunset. This brand embodies the aspiration it has for Africa as a continent - To be beyond exceptional.
