Hyphen Dessati Studio

Inspired by a modernist architectural language, the logo features a wordmark set in a custom uppercase sans serif typeface drawn with clean lines and an asymmetrical composition that makes it unique without leaning into any obvious trends. This is supported by a secondary lettermark that leans further into this architectural inspiration through the use of perspective. A vibrant colour palette was also applied to the logo, partially drawn from the vibrant landscape of the development's tropical location. The brand's colour palette carefully ties the system together, employing rich tones that echo the serenity of nature.

In physical spaces, the brand’s identity shines through elegant signage, striking hoarding designs, and intuitive wayfinding systems that merge form and function. On print and stationery, the brand's refined aesthetic is carried through in tactile finishes and precise layouts, reinforcing its sophistication. Digitally, the brand extends seamlessly into social media, employing vibrant visuals and dynamic compositions that capture attention while maintaining cohesion with the overall identity. Each touchpoint, whether physical or digital, was crafted to create a unified and memorable brand experience.